As part of the festivities for its 70th anniversary, Estetica invites all visitors to Cosmoprof to enjoy a double photograph gallery. Don’t miss it.
An unprecedented and unique selection of historic hairdressing images by Estetica – from 1946 to today – found space at Cosmoprof in Bologna in two Art Exhibitions:
1. the first, at the Estetica stand (Pavilion 31, Stand A1), winds amidst gigantographs and multimedia presentations and accompanies visitors along a historical itinerary of hairdressing;
2. the second – presented on Saturday, 19 March at the Hall of the Service Centre – the heart of the fair and venue of the United Pro Future hair contest by L'Oréal Professionnel – presents a sweeping itinerary of the 6 trends from the book.
After the fair in Bologna, the exhibition will be exported throughout Europe during other sector events.
