In April, the Aveda network come together to support Earth Month – a charity initiative that raises money to support access to clean water projects for communities in need across the globe.
Not only does Aveda support Global Greengrants Fund as a brand globally, Aveda UK has been supporting international development charity, WaterAid for eight years. During this time, Aveda UK has raised over £855k to fund vital clean water and hygiene projects in Ethiopia, Nepal and most recently in India.
For 2018, the entire Aveda network, across salons, experience centres and head office, is joining forces and inviting guests to take the pledge to go the extra day without washing hair and instead dry style to save water in solidarity with the 844 million people globally living without clean water. The World Health Organisation cites that a person requires 50 litres of water per day to maintain health and hygiene – in the UK, the average person uses a staggering 142 litres per day, whilst the nation uses anastonishing 2 billion litres of water every day soaking in a nice, hot shower!.
For more information on WaterAid, please visit the website at www.wateraid.org
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