An important European event for the Paul Mitchell brand, the European Gathering 2008 recently took place in Rome on November 2nd-3rd at the Marriot Park Hotel.
Over 1,400 Paul Mitchell hairdressers from 22 European countries were in attendance and involved in the Rome event. They had the chance to see three teams of American stylists, the créme de la créme of worldwide hairdressing, at work on eighty models.
After the grand opening by John Paul DeJoria, CEO and co-founder of John Paul Mitchell Systems, Robert Cromeans and his team Arcs, Angus Mitchell with the Angus M Team, Scott Cole and the Japanese master Takashi took to the stage for their star-studded performances.
During the two-day event, hairdressers were able to attend four seminars where the latest techniques in cutting, coloring and styling were on display; an extra lesson was held by Robert Cromeans on the subject of business – how to optimize salon management.