Today over 50% of projected growth in global wellness tourism is expected to come from Middle East, Asia and Latin America.
And as urban centres in the Middle East grow into thriving commercial hubs and play host to an ever-increasing number of international events and visitors, the demand for top class spa facilities in the region is expected to grow. “Luxurious spas are a high interest area in the region, and as such we expect to see the best in the field showcasing their professional equipment and products at Beautyworld Middle East this year,” said Ahmed Pauwels, CEO of organiser, Epoc Messe Frankfurt. “With more people increasingly aware of the health benefits offered by spas and what is available internationally, spa operators in the region will be expected to offer services that comply with international guidelines,” he said.
The dedicated Professional Equipment & Spa focus area at Beautyworld Middle East caters to the luxury hotel and spa sector, featuring a range of international and regional spa operators and service providers when it takes place in Dubai in May. The 4th Spa & Salon Management Summit will also be held in collaboration with Beautyworld Middle East, offering key insights on opening, operating and managing a profitable business in this growing and changing industry. The summit will also cover key issues such as safety standards, international best practices and local legislation.
This year Beautyworld Middle East will also feature the Beautyworld ME Boutique; Walk of Beauty by Madi International; Nail It! by OPI and Nazih Group; the Fragrance Station. Beautyworld Middle East is considered a leading international trade fair for beauty products, hair, fragrances and well-being, attracting a widespread and varied range of international and regional exhibitors representing the best of the world of beauty to one of the world's most exciting marketplaces.
