A new, intriguing formula for communicating the latest trends. Without forgetting the elements of fun and creativity that characterize a successful event.
For 2008 is proposing four “Fashion Happy Hours”: an alternative to traditional seminar-shows, to update clients in a privileged, modern space.
The two appointments that were held March 31st and April 7th, in Rome and Palermo, generated plenty of interest.
At the centre of the evening was the presentation of the cutting techniques for the New Neo collection from the Revlon Professional International Team. And the night was further enhanced by the presence of Natasha Stefanenko, the brand’s spokesperson for the year, chosen both for her beauty and her sense of humour.
Marinella Verni, Marketing Manager for Revlon Professional, expressed her satisfaction with this initiative, saying: “The objective of the tour is to transmit a truckload of ideas, hints and trend previews to hairdressers while keeping the entertainment level high”.
The next stops will be at Puerto Alegre in Milan (April 21), La Mulata in Bari (May 12) and Le Scuderie in Bologna (May 19).
Next, the Rome Happy Hour photo gallery.
