Gli Hairlook Oway 2020 che rispecchiano uno stile di vita eco-consapevole. By Blue Tit x Oway.
La collezione Owayans 2020 – Nature Beat di Blue Tit x Oway si ispira ai 10 anni di Ortofficina, la tenuta agricola sulle colline bolognesi del brand Oway. Qui si applica il metodo biodinamico per coltivare e raccogliere piante officinali, che – distillate a km zero – diventano i fito-estratti Organic Way. Le parole chiave? La bellezza degli elementi naturali più nascosti e il consumo consapevole.
Concetti alla base anche della filosofia Blue Tit, gruppo di successo nato a Londra nel 2011. Oggi conta un’accademia e 10 saloni che si impegnano concretamente a ridurre il loro impatto sull’ambiente. Dal 2019 il gruppo ha sposato i valori agricosmetici Oway diventando l’International Creative Team del brand.
A volte ovattata dalla brina, ogni tanto oscurata dalla foschia mattutina. In alcuni casi ravvivata dalle colorate fioriture o scaldata dalle antiche venature del legno. La natura, con l’alternanza delle stagioni, è la fonte di ispirazione della collezione modacapelli 2020.
Di seguito i trend per la stagione primavera-estate:

Creative Directions: Oway Creative Team / BlueTit Directors: Andi Hinteregger, Perry Patraszewski, Matt Gebbie / BlueTit Team: Declan Haworth, Tom Warr, Rumer Clifton, Mads Ruus, John Manolakis / Photo: Simone Lezzi / Shooting: Cre8studio – London / Fashion Stylist: Rubina Marchiori for Style Events & Production / Make up: Marco Antonio 
Creative Directions: Oway Creative Team / BlueTit Directors: Andi Hinteregger, Perry Patraszewski, Matt Gebbie / BlueTit Team: Declan Haworth, Tom Warr, Rumer Clifton, Mads Ruus, John Manolakis / Photo: Simone Lezzi / Shooting: Cre8studio – London / Fashion Stylist: Rubina Marchiori for Style Events & Production / Make up: Marco Antonio 
Creative Directions: Oway Creative Team / BlueTit Directors: Andi Hinteregger, Perry Patraszewski, Matt Gebbie / BlueTit Team: Declan Haworth, Tom Warr, Rumer Clifton, Mads Ruus, John Manolakis / Photo: Simone Lezzi / Shooting: Cre8studio – London / Fashion Stylist: Rubina Marchiori for Style Events & Production / Make up: Marco Antonio
Creative Directions: Oway Creative Team / BlueTit Directors: Andi Hinteregger, Perry Patraszewski, Matt Gebbie / BlueTit Team: Declan Haworth, Tom Warr, Rumer Clifton, Mads Ruus, John Manolakis / Photo: Simone Lezzi / Shooting: Cre8studio – London / Fashion Stylist: Rubina Marchiori for Style Events & Production / Make up: Marco Antonio Creative Directions: Oway Creative Team / BlueTit Directors: Andi Hinteregger, Perry Patraszewski, Matt Gebbie / BlueTit Team: Declan Haworth, Tom Warr, Rumer Clifton, Mads Ruus, John Manolakis / Photo: Simone Lezzi / Shooting: Cre8studio – London / Fashion Stylist: Rubina Marchiori for Style Events & Production / Make up: Marco Antonio Creative Directions: Oway Creative Team / BlueTit Directors: Andi Hinteregger, Perry Patraszewski, Matt Gebbie / BlueTit Team: Declan Haworth, Tom Warr, Rumer Clifton, Mads Ruus, John Manolakis / Photo: Simone Lezzi / Shooting: Cre8studio – London / Fashion Stylist: Rubina Marchiori for Style Events & Production / Make up: Marco Antonio
Il germoglio si fa spazio tra le ombre invernali per afferrare il primo raggio di sole.

Creative Directions: Oway Creative Team / BlueTit Directors: Andi Hinteregger, Perry Patraszewski, Matt Gebbie / BlueTit Team: Declan Haworth, Tom Warr, Rumer Clifton, Mads Ruus, John Manolakis / Photo: Simone Lezzi / Shooting: Cre8studio – London / Fashion Stylist: Rubina Marchiori for Style Events & Production / Make up: Marco Antonio 
Creative Directions: Oway Creative Team / BlueTit Directors: Andi Hinteregger, Perry Patraszewski, Matt Gebbie / BlueTit Team: Declan Haworth, Tom Warr, Rumer Clifton, Mads Ruus, John Manolakis / Photo: Simone Lezzi / Shooting: Cre8studio – London / Fashion Stylist: Rubina Marchiori for Style Events & Production / Make up: Marco Antonio 
Creative Directions: Oway Creative Team / BlueTit Directors: Andi Hinteregger, Perry Patraszewski, Matt Gebbie / BlueTit Team: Declan Haworth, Tom Warr, Rumer Clifton, Mads Ruus, John Manolakis / Photo: Simone Lezzi / Shooting: Cre8studio – London / Fashion Stylist: Rubina Marchiori for Style Events & Production / Make up: Marco Antonio
Creative Directions: Oway Creative Team / BlueTit Directors: Andi Hinteregger, Perry Patraszewski, Matt Gebbie / BlueTit Team: Declan Haworth, Tom Warr, Rumer Clifton, Mads Ruus, John Manolakis / Photo: Simone Lezzi / Shooting: Cre8studio – London / Fashion Stylist: Rubina Marchiori for Style Events & Production / Make up: Marco Antonio Creative Directions: Oway Creative Team / BlueTit Directors: Andi Hinteregger, Perry Patraszewski, Matt Gebbie / BlueTit Team: Declan Haworth, Tom Warr, Rumer Clifton, Mads Ruus, John Manolakis / Photo: Simone Lezzi / Shooting: Cre8studio – London / Fashion Stylist: Rubina Marchiori for Style Events & Production / Make up: Marco Antonio Creative Directions: Oway Creative Team / BlueTit Directors: Andi Hinteregger, Perry Patraszewski, Matt Gebbie / BlueTit Team: Declan Haworth, Tom Warr, Rumer Clifton, Mads Ruus, John Manolakis / Photo: Simone Lezzi / Shooting: Cre8studio – London / Fashion Stylist: Rubina Marchiori for Style Events & Production / Make up: Marco Antonio
La fioritura è un primo traguardo, ma non è niente senza che se ne mantengano i benefici inalterati. E così si segue il ritmo della biodinamica.

Creative Directions: Oway Creative Team / BlueTit Directors: Andi Hinteregger, Perry Patraszewski, Matt Gebbie / BlueTit Team: Declan Haworth, Tom Warr, Rumer Clifton, Mads Ruus, John Manolakis / Photo: Simone Lezzi / Shooting: Cre8studio – London / Fashion Stylist: Rubina Marchiori for Style Events & Production / Make up: Marco Antonio 
Creative Directions: Oway Creative Team / BlueTit Directors: Andi Hinteregger, Perry Patraszewski, Matt Gebbie / BlueTit Team: Declan Haworth, Tom Warr, Rumer Clifton, Mads Ruus, John Manolakis / Photo: Simone Lezzi / Shooting: Cre8studio – London / Fashion Stylist: Rubina Marchiori for Style Events & Production / Make up: Marco Antonio 
Creative Directions: Oway Creative Team / BlueTit Directors: Andi Hinteregger, Perry Patraszewski, Matt Gebbie / BlueTit Team: Declan Haworth, Tom Warr, Rumer Clifton, Mads Ruus, John Manolakis / Photo: Simone Lezzi / Shooting: Cre8studio – London / Fashion Stylist: Rubina Marchiori for Style Events & Production / Make up: Marco Antonio
Creative Directions: Oway Creative Team / BlueTit Directors: Andi Hinteregger, Perry Patraszewski, Matt Gebbie / BlueTit Team: Declan Haworth, Tom Warr, Rumer Clifton, Mads Ruus, John Manolakis / Photo: Simone Lezzi / Shooting: Cre8studio – London / Fashion Stylist: Rubina Marchiori for Style Events & Production / Make up: Marco Antonio Creative Directions: Oway Creative Team / BlueTit Directors: Andi Hinteregger, Perry Patraszewski, Matt Gebbie / BlueTit Team: Declan Haworth, Tom Warr, Rumer Clifton, Mads Ruus, John Manolakis / Photo: Simone Lezzi / Shooting: Cre8studio – London / Fashion Stylist: Rubina Marchiori for Style Events & Production / Make up: Marco Antonio Creative Directions: Oway Creative Team / BlueTit Directors: Andi Hinteregger, Perry Patraszewski, Matt Gebbie / BlueTit Team: Declan Haworth, Tom Warr, Rumer Clifton, Mads Ruus, John Manolakis / Photo: Simone Lezzi / Shooting: Cre8studio – London / Fashion Stylist: Rubina Marchiori for Style Events & Production / Make up: Marco Antonio
La luce regola le funzioni vitali, illumina, acceca, si rifrange e riaccende il benessere.
Credits
Creative Directions: Oway Creative Team
BlueTit Directors: Andi Hinteregger, Perry Patraszewski, Matt Gebbie
BlueTit Team: Declan Haworth, Tom Warr, Rumer Clifton, Mads Ruus, John Manolakis
Photo: Simone Lezzi
Shooting: Cre8studio – London
Fashion Stylist: Rubina Marchiori for Style Events & Production
Make up: Marco Antonio
Filmmaking: Focus On Infinity
Film Direction: Hektor P. Kowalski
Casting Director: Claudia Behnke