3 Dicembre 2021

Painted pixels

Maria Rågberg from Uniklipp AS salon in Norway is the new Mixology Master! Part of her prize was to assist on a Fudge Professional photoshoot with EsteticaNetwork in Milan, Italy.


This was a creative dream made into reality for Fudge Professional’s Mixology Master winner for 2017, Maria Rågberg – the opportunity to participate at a colour collection photoshoot with the X-presion Hair Creative Team, under the direction of colour guru Tracy Hayes – Fudge Professional’s Global Head of Education. The photoshoot was co-ordinated and overseen by the team from EsteticaNetwork, whose priority was always to ensure that everything ran like a very welloiled machine! Over two sensational days in December, Maria Rågberg not only participated first-hand in the dynamics of a top-flight hair shoot, but also experienced how professionals work together as a team to get the best results by drawing on their individual skills and strengths. “From the moment I was announced as the winner until I received the prize in Milan in December, this been such a great journey for me,” commented Maria. “I would recommend that everyone enter the Mixology Master Competition, because it provides a priceless creative opportunity to do what we all love.” Working closely with Marco Antonio Restrepo, Jorge Cáncer and Kasper Thomas from X-presion Hair, it was inevitable that Maria pick up some inspirational new colouring techniques – the boys certainly didn’t disappoint! The objective for the new campaign was to achieve a very rich collection going from a commercial and elegant style through to a more editorial finish, playing with colours, shapes and textures.

“The actual colouring is based on our Disruptive X-presion technique that is an evolution of the pixel we created a few years ago,” explains Jorge. “We created a 3D effect that is even cooler to see live than in the pictures! It is An occasion which harnessed the power of teamwork, fuelled by extreme creativity and technical know-how important that it not be a colour on the surface of the hair, but rather a colour that changes with every movement of the hair. When you learn the technique, you can then adapt it to be super commercial and introduce your own interpretation in the salon.” There to ensure that the final looks conformed to the Fudge brief was Tracy Hayes, whose encyclopaedic knowledge and experience of all things hairrelated made her the main protagonist in ensuring that the final collection turned out to be so exceptionally beautiful: “It was essential that we created commercially-attractive looks that would appeal to our salons and clients globally, whilst still taking their breath away with the skill and impressive techniques used in each look,” explains Tracy. “We also made sure to represent the full Fudge Professional colour palette on different hair lengths, so that no matter what the client’s hair colour or style might be, this collection will have something to really inspire everyone,” adds Emma Bate, Fudge Professional Brand Manager.

Credits
Hair: X-presion @xpresioncreativos for Fudge Professional 
Colour: X-presion and Tracy Hayes for Fudge Professional 
Photo: Stefano Cattelan
Make-up: Barbara Bonazza 
Styling: Manuela Mezzetti 
Products: Fudge Professional 
Coordination: PMS by Estetica

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