Kao USA Inc., a wholly owned subsidiary of Kao Corporation, a leading manufacturer and marketer of top beauty brands recognized around the world for innovation and quality, announced today it has signed an agreement to acquire Oribe Hair Care from Luxury Brand Partners.
Oribe will join the Kao Salon Division portfolio of professional brands, including Goldwell, a full service line of stylist-exclusive, premium hair products designed for professional needs, and the KMS line of globally inspired hair care and styling products for creative stylists and their clients.
Oribe has grown from a prestige hair care brand into a global beauty authority that offers hair care, skincare, body care, makeup, tools and accessories. The brand holds a strong presence in the top-tier professional salon segment as well as in leading specialty retailers around the world.
“Oribe is a stellar brand and a perfect fit for the Kao Salon Division portfolio,” said Cory Couts, Global President, Kao Salon Division. “And Daniel will be an exciting and inspiring addition to our management team. Daniel’s appointment not only guarantees the continuity of all that is extraordinary about Oribe but is also a progression of our company’s mission to appeal to the most artistic and business-minded salon professionals in the world. With its focus on luxury products, Oribe will meet the need for a prestige line in the Kao Salon product mix, while the extensive global distribution network of Kao Salon Division will enable Oribe to expand internationally.”
The Oribe business will continue to be based in New York City under current management, reporting to Kao Salon Division.