1 Febbraio 2023

PeRA|357: A New Perspective on Hair Treatment Technology

PeRA|357 is creating ground breaking products, destined to change the face of the permanent hair colour and professional treatment markets.

PeRA|357 is a brand on a mission: to revolutionise our industry's perspective on hair treatment technology. Together with chief scientist and colour chemistry specialist, Professor David Lewis, and a team of industry leading hairdressers, the PeRA|357 team has created a range of revolutionary professional products with the focus on technology which ensures less aggressive, kinder formulas. Following the launch of Re-Kolour Hair Colour Remover and Triple Impact Pre Shampoo Treatment, PeRA|357 has proven its commitment to beautiful, damage-free results, not just for coloured hair, but for all hair types.

Kinder, safer and more flexible than other colour removal products, Re-Kolour is a salon-exclusive system with a scientific formula which allows the removal of artificial hair color without compromising the condition or affecting the natural pigment of the hair. Its gentle formula allows hair colour to be changed frequently without the fear of damage. So how is Re-Kolour different from other artificial hair colour removal systems? Its unique technology system enables it to work like a magnet, partially opening the hair cuticle and drawing artificial colour pigments away from hair that has been permanently coloured. This process allows the colour pigments to wash away during the rinsing stage, without damaging or altering the natural pigment.

Also launching exclusively in salons, this game changing professional treatment delivers sparkling shine and body while significantly reducing drying time. With formulations specifically tailored for natural, colour-treated and grey hair, Triple Impact’s unique and heavily patented professional formula delivers sparkling shine and body, improving the manageability of even the unruliest hair. Designed as a professional pre-shampoo treatment for use in salons and at home, the Triple Impact formula is made with 3 beautifying oils, Olive, Coconut and Sweet Almond, to deeply cleanse and nourish the hair, removing product build up and increasing shine. Fortified with unique hydrophobic technology, developed to mimic nature’s high gloss system such as that which can be seen on a holly leaf, it encourages hair to repel water and speed up drying time while delivering noticeably increased volume and body. This gloss system contains essential natural oils which bond to the hair, making it feel soft and smooth with a mirror-like shine.

Proudly made in the UK to the highest standards, all PeRA|357 products are salon-exclusive. To find out more information about PeRA|357, or to enquire about becoming a stockist, please email info@pera357.com.

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