19 Settembre 2021

Video Alert! How-To: Transform into Beach Balayage Babe with Jessica Gonzalez

With the warmer weather and sunny days ahead, one of the most requested services in salons is an effortless beach blonde look!


Amp up your beach balayage game with PRAVANA and give your clients the brightest, most beautiful sun-kissed locks imaginable.

Lighten up with PRAVANA Guest Artist Jessica Gonzalez, colorist at Sally Hershberger Los Angeles, and watch as she transforms PRAVANA’s own Caisa Airmet, Digital Director, into a summer-ready beauty. This technique is ideal for clients looking to stay within their color family but want an updated, more blended look for the season.

Using the new ChromaSilk Ultra Hi-Lifts to break her base, Gonzalez then created a beautiful balayage with the Pure Light Balayage Lightener and ChromaSilk Express Tones in Ash and Clear.

TIP: To maintain that brass-free beach babe blonde, send your clients home with a set of PRAVANA’s new THE PERFECT BLONDE! The purple toning regimen comes complete with a sulfate-free shampoo, conditioner, masque and leave-in mist to make sure those locks stay hydrated and bright, free of brass or yellowing. The collection is a perfect retail item for those blonde, highlighted, ombred, balayaged or gray clients who are looking for a way to keep up their color in-between salon appointments. Check out this video where PRAVANA’s Digital Assistant Tierney Wickline demonstrates how to use THE PERFECT BLONDE.

Credits
Stylist: Jessica Gonzalez @jesstheebesttcolor
Model/Wardrobe/Makeup: Caisa Airmet @caisadilla
Videographer/Photographer: Huck Hinshaw @pleasantlycavingin
Photos and video courtesy of PRAVANA @pravana

Special thanks to Sally Hershberger Los Angeles @sallyhershbergerla

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