October 2016: for the first time the format is on stage in Milan. Just one innovation is the Hair Products Award, to be presented to the technical-professional products receiving the most votes from hairdressers and products preferred by consumers.
From 23-24 October 2016, the first Milanese edition of the event organised by Cosmoprof Worldwide Bologna will reunite the most famous international hairstylists. On Hair Milan Edition will be hosted at the MiCo – Fiera Milano Congressi, together with Esthetiworld by Cosmoprof, the event dedicated to the world of beauty.
The stage will become a theatre with a seating capacity for more than 4000 people. Trends, original cuts, and cutting-edge hairstyling: among the stars:
• Igor Rago, ghd Artistic Director
• Franco Curletto and Carlo Bay for L’Oréal Professionnel
• Mimmo Laserra and Mod Salons for Alfaparf Milano
• Mauro Galzignato for Rockandrollhair
• Hair Company
In addition to the runway performances, don't miss the workshops and seminars focussing on the various techniques and sectors dedicated to companies that will be displaying new products. The exhibitors will be able to organise presentations, training sessions, and updates for their clients and for hairdressers present at the event.
Appointment with the Hair Products Award
Organised by BeautyBit in collaboration with estetica.it and parrucchierando.com, with the support of Cosmetica Italia and Camera Italiana dell’Acconciatura, the Hair Products Award is the first award dedicated to ‘technical-professional’ hair products most voted by hairdressers and products sold in salons, as selected by consumers.
Hairdressers will be able to vote for their favourite product in each of the product categories for professional use, awarding no only the innovations brought to the product, but also the feedback found in the salon during use. Consumers instead will be able to vote for their favourite retail products.
The winning products, which will be announced on Sunday, 23 October during an award ceremony, will be given the title of Best Professional Product of the Year for the next 12 months.