The British vocal artist Jetta is the new muse for Redken. The face of the new Curvaceous range for curly and wavy hair.
No stranger to the industry, Jetta debuted in 2013 with her album entitled Start a Riot, which soon became a big hit in underground music in the UK. Jetta has now been selected to join the team of muses and a Redken trendsetter, alongside models Crystal Renn, Lea T, and Soo Joo Park, the model and actress Suki Waterhouse, the DJ and trend setter Amber Le Bon, celebrity hairstylist Guido Palau, Global Creative Director of the brand, and international colourist Tracey Cunningham.
“Jetta has an intriguing and alternative indie style, naturally with wonderful curls that makes her the perfect muse for Redken,” declares Shane Wolf, Worldwide General Manager for Redken.
“I’m thrilled with the idea of collaborating with Redken” says Jetta. “In the past I made some extreme decisions with my hair: once I opted for a Mohawk, a brown crest. Another time I went platinum blonde, which I really liked. So the next time I did it myself at home… but it wasn't a good idea.”
Jetta will be the face of the new Redken Curvaceous range dedicated to curly and wavy hair.
The photo shoot will be done by photographer Matt Irwin.