L’Oréal Professionnel has announced that Brazilian model Alessandra Ambrosio and Franco-American model and actress Camille Rowe-Pourcheresse are joining its Glam Team in 2016.
Alongside the brand’s international spokesperson Eva Green, who will pursue her collaboration with L’Oréal Professionnel in 2016, Alessandra and Camille will represent some of the brand’s key launches this year.
With her finger always on the pulse of the fashion world, Alessandra was an obvious choice for L’Oréal Professionnel. The Brazilian supermodel, iconic “Angel” of the famous lingerie line Victoria’s Secret and creator of her own label Ale by Alessandra, counts today over 10 million followers on social networks. Whether as a top supermodel recognised worldwide, a committed campaigner or gracing the covers of magazines such as Vogue, Harper's Bazaar and GQ, Alessandra has become a role model for many women.
She will be the face of L’Oréal Professionnel's new Diarichesse Hi-Visibility tone-on-tone in-salon hair colour. Enriched with direct dyes, this ammonia free formula is effective even on dark hair delivering exceptional results to add to or enhance natural colour and comes in five new shades that suit a variety of bases. Ideal for those seeking, reflective photo finish colour that pops under any light.
A true fashionista, renowned for her modelling, and ranked by Vanity Fair as 10th most influential French person in the world, Camille Rowe-Pourcheresse is also the perfect choice for a brand linked to fashion backstage. Having already appeared in a first film directed by Romain Gavras alongside Vincent Cassel, Camille is now in many magazines and was photographed by all the greats
Camille will be the face of L’Oréal Professionnel’s new INOA Blond Resist, a new ammonia-free colour that is faithful over time and goes a step further in the INOA success story by answering the needs and desires of the most demanding blonds.
To promote these two major launches, L’Oréal Professionnel has designed two digital campaigns: