Parlux 385 PowerLight® LightGold attracts interest in Paris and the attention of hairdressing professionals.
Parlux participated in Mondial Coiffure Beauté in Paris with a stand organised by French distributor, Jacques Seban.
The stars were the Parlux 385 PowerLight® hairdryers, popular for their modern characteristics of quality and technology, but also for their nine very colourful versions. Three new colours were presented for 2015: Parlux 385 PowerLight®, LightGold.
Unlike in the past, when products were placed in closed display cabinets, at Mondial Coiffure Beauté these Parlux hair were available to all: held and tried out by all those ready to give them a go. In this way professionals could experience their professional characteristics first hand: lightweight, powerful, balanced, ergonomic, and silent for drying hair in optimal time.