America's appointment with beauty from 12 – 14 July. At Las Vegas with Cosmoprof North America.
With 946 international companies exhibiting and more than 27,000 visitors expected from 101 countries, Cosmoprof North America is one of the largest events of its kind in the United States. The next edition will be held from 12 – 14 July 2015, at the Mandalay Bay Convention Center in Las Vegas, announcing the debut of its first multicultural program: Tones of Beauty. This program will offer visibility to a selected group of brands of multi-ethnic products that are innovative in five distinct categories: skin, hair, cosmetics, perfumes, and lifestyle.
The ten companies selected will cover the range of small independent brands for the retail: from small Indian groups to larger companies. Promoted by Daniela Ciocan, Cosmoprof North America Marketing Director, the program also sees the collaboration of Love, Aunt Bonnie, a media group specialised in global beauty founded by Corey Huggins. “I am excited to introduce a group of brands with multi-ethnic beauty products ready to penetrate the market. Consumers of all ethnic groups desire to embrace the brands that recognise their individuality and offer a personalised solution to their needs,” declared Huggins.
“We are proud of our capacity to always be among trendsetters and to transfer our in-depth knowledge of the market forecasts for new initiatives that guarantee this industry a competitive edge,” emphasised Ciocan.
Cosmoprof North America will not only be the platform for retailers aiming to inform participants about their companies at Tones of Beauty, but also a group of digital opinion leaders of every ethnicity aiming to create direct interaction between the brand and the consumers during this event.
