3 Dicembre 2021

The latest news from GKhair

Gkhair was in Dubai to presents its latest product innovations – from colouring to salon treatments

“Dubai has always been one of the most interesting and influential areas for the hair and cosmetics industry and I’m delighted to be able to share this experience with you,” said Van Tibolli, manager and founder of GKHair, at the evening event in the Grand Millennium Dubai Hotel where the brand’s latest innovations were presented.

Alongside the founder were Misha Belfer (International Creative Director of GKHair) and Emerson Proenca (managing director of GKHair EU). The brand launched the GKHair Limited Edition Gold Line (distributed in Dubai by Black Pearl), demonstrating its versatility during the feature show of the night.

A huge range of colours were on show on stage, from platinum blonde to chocolate brown, created by Misha Belfer with the new GKhair New long-lasting Juvexin Cream Colors. The range offers nourishing hair colours which are absorbed into the hair cuticle, providing deep-down conditioning and repair of the cortex with a formula of anti-ageing proteins specially developed by the company.

With the help of some old favourites from the Miles of Hair collection, Misha showed how to introduce even more services, thanks to the powerful ingredient Juvexin in GKHair’s styling products. Moreover, he also explained how to offer a better blowdrying service with GKHair Fast Blow Dry.

The evening was also an opportunity for professional networking. Salon owners from Saudi Arabia, Jordan, Kuwait, Pakistan and East Asia were able to compare notes on techniques and products with GKHair’s development team from the United States and England.

Mr. Lassa, CEO of Black Pearl, stated: “We received an incredibly positive response from our guests, who all really benefited from the event and information provided in Misha Belfer’s presentation”.

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