22 Maggio 2022

ITVA Wella. How to vote

The 2014 International Trend Vision Awards will be broadcast live from Monte Carlo on Sunday 23rd November at 2pm.

The countdown has started to the next International Trend Vision Awards (ITVA), the Wella competition that draws hairdressers from all over the world. This year, 61 finalists from 35 countries will take to the stage to compete for victory in the Color and Young Talent categories, inspired by the 2014 Urban Native and Borderline Beauty trends.

Everyone can watch the event online, by connecting to www.wella.com/live on 23rd November from 2pm to 6pm onwards. The audience can also vote for their favourite finalist in each category for the People’s Choice Award.

The finalists will be judged by an expert panel that comprises also two global creative directors from Wella – Josh Wood (colour) and Eugene Souleiman (styling) – media representatives and top international hairstylists. The Award winners will receive a trip to the ITVA 2015 finale as well as being featured in Estetica magazine.


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