21 Aprile 2024

2014 TIGI World Release in Berlin!


TIGI World Release 2014 in Berlin combined extraordinary on-stage technical performances, the premier of the 2015 Academy Collection, and a sensational finale that spurred a standing ovation!

World Release Berlin 2014 was an amazing spectacle that confirmed the power of TIGI's mantra, 'By Hairdressers for Hairdressers'. Guests from every corner of Europe were the first to see the new Academy Collection 2015, with men's styling on the cutting edge of fashion, thanks to the Bed Head for Men range. Anthony and Pat Mascolo excitedly welcomed guests, underlining Anthony's philosophy of 'what's new today's old tomorrow' and confirming the TIGI brand's ongoing commitment to training and education.

Nick Irwin, TIGI Global Creative Director and Christel Lundqvist, TIGI Global Technical Director, presented the TIGI International Creative Team and the TIGI Technical Team, who showed vignettes of their colour techniques before explaining the methods applied to create the shades for the other models.

Demonstrating cuts and colours from the Academy Collection 2015, the team members were keen to explain how important it is to criticise your own work constructively, refreshing your ideas with new finishes and products. Then the TIGI Inspirational Youth Germany debuted and asserted their creative and technical skills.

The Education Show concluded with an overview of the Catwalk. Nick Irwin, Maria Kovacs, Marco Iafrate and Michele Grasso each recreated a look from AW14 runway shows: KTZ, Antipodium, Iris Van Herpen and The Blondes respectively. The 45-minute grand finale, 'TIGI Tales' – ostensibly inspired by Grimms' fairy tales and somewhat dark at times, populated by glacial storm-troopers, hero gladiators. Of course all were impeccably styled with TIGI couture hair on models dressed in fantastic couture outfits, specially created for TIGI by their fashion stylist Jiv D. The colourful ending included clouds of colour wafting across the stage to the beat of drums.




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