More than 3,500 visitors for one of the best-known events in French Hairdressing.
Now in its 10th edition, Coiffure Beauté Méditerranée confirms its position on the French hairdressing panorama. The event has become a “must be there” appointment for hairdressers in Grand Sud. Indeed, this year, more than 1,500 people participated in the latest edition of this show. With more than 3,500 visitors, amounting to a 10% increase in traffic. Visitors came from more than 25 different regions of France, Corsica, Italy, Belgium, and Switzerland.
There were about one hundred professional brand names, schools and training centres, extension experts, distributors, wholesalers, franchisers, and trade publications present, as well as the return of four major names: Eugène Perma Professionnel, L’Oréal Professionnel, Schwarzkopf Professional and Wella Professionals.
For this special 10th edition, some particularly interesting presentations were planned: Sandrine Ruiz for Les Coiffeurs Occitans, Filippo Sepe for Sens.us, world champions Raphaël Perrier, Christophe Guedada and Fanny Têtedoux for AG2R, Saco Éducation for Schwarzkopf Professional, Stéphane Amaru for Ikosoft, Fabrice Cornillon for Eugène Perma Professionnel, Chistophe-Nicolas Biot, the Intercoiffure Group with Xavier Scordo for Wella Professionals and Jérémy Blanc for L’Oréal Professionnel.
Then there were also the academy shows – with talented and enthusiastic students from Attoyan and the Académie des Métiers d’Aix-en-Provence – and training provided by the Fondation Guillaume (of the Intercoiffure group) for Wella Professionals, Éric Sarocchi for Goldwell, and Jean-Luc Leonelli for La Biosthétique Paris.
The next appointment has been set for March 2015.