28 Novembre 2022

Show by Wella: all the photos and the videos

Techniques, fashion, glamour. The most important international names on the Wella stage in Frankfurt for Hair & Beauty.

There were plenty of top names at the Wella event for the Hair & Beauty fair in Frankfurt. The brand’s international creative and educational teams and renowned stylists took the stage to entertain the crowds. The emcee was the unique Patrick Cameron, charged with passion as usual, alternating moments of glamour and a focus on learning.

There was certainly no shortage of bold and avant-garde looks, like the one proposed by Russian stylist Dmitry Vinokurov.

And then there was the one and only Bundy Bundy group.

Different sessions, different moods for the oh-so very British style of the Sassoon brand.

The performance of the Wella creative teams were not to be missed: From Blonds to Color Club, to which this gallery and these videos are dedicated.

Finally, Sebastian Professional once again offered their inimitable visionary concept through the creativity of their two Global Art Director, Michael Polsinelli and Shay Dempsey. On stage, the next collection for the upcoming F/W season: Totemic.

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