The Shiseido Professional Beauty Congress 2014 was held on 24 February at the Prince Park Tower in Tokyo.
Organised by Shiseido Professional, more than 950 visitors participated, including salon owners from Japan and another 7 Asian countries.
Instituted in 2013, the event is part of Shiseido's strategy to strengthen its ties with Japanese and Asian salons. The programme offered seminars on business administration and human resources management, a hair show, and the presentation of the Beauty Innovator Award, in recognition of the new generations of emerging hairdressers.
The show also welcomed on stage Tokyo Blend, a Japanese collective for hairstylists and photographers, Soonsoo, one of the most prestigious salons in Korea, and the Shiseido creative team. This was the perfect opportunity to get a preview of the new hair fashion trends for the forthcoming Spring/Summer 2014 season.