Beauty Stylist 2012 is an annual international competition, which elects the best cut and colour hairdressers of every country. The two categories are, obviously, Cut (for Look of the Year) and Colour (for the most creative colour). Make-up, styling and outfits are also taken into account. This contest registers more enrolments every single year from all over the world, and culminates in the grand final in Paris between 23rd-24th September when the two international finalists will be revealed in each category. The judging process is long and arduous as all those who work in La Biosthetique salons can take part, from apprentices to salon-owners.
However, the selection procedure is broken down into regional and national steps with rewards for the different categories, until the national winners gather for the grand final in Paris. The international winners will also win an exclusive workshop opportunity with the Artistic Director of La Biosthetique, Alexander Dinter, as well as an exclusive photoshoot with professional model in Paris.