The curtain has gone down on the 2012 of Paul Mitchell’s traditional “family” reunion.
The third day offered even more look & learn sessions (17 classes with 125 students each) and opened with an intense and inspiring full immersion in which most of the 3500 participating hairdressers present in Las Vegas took part.
By drawing upon life experiences from other sectors – like athletes missing a leg or with only one arm who succeeded in overcoming such disabilities and are now legends in their own right – and by examples of success within the brand, the stage was filled with men and women who narrated how they made the ‘Impossible Possible’, the slogan that accompanied the entire event this year. Beginning with the completely original soundtrack.
And the grand finale in the afternoon. If the first day had focused on products as presented through hair fashion proposals, the last day focused on the best stylists of this brand: artistic directors as well as the top names in Paul Mitchell education. A nostalgic Robert Cromeans led the way, dressed as a sort of Charlie Chaplin followed by a 1920’s fashion show that narrated, amidst elegance and femininity, the birth of the beauty industry.
And then, in order of appearance, Linda Yodice, who “tamed” a women possessed, Scott Cole, who played with shades of green, and Lucie Doughty, who interpreted the concept of Curls. Then Takashi thrilled everyone in a darkly haunting atmosphere, Stephanie Kocielski worked on the concept of nature in a frenzy of butterflies and optimism and, finally, Angus Mitchell, who surprised everyone by letting himself hover over the audience.
And in the end, everyone was on stage with John Paul Dejoria to thank everyone and say good-bye. But above all, to remember that nothing is impossible! Not even Love, Peace and Happiness. Now all we can do is wait for the surprises being planned for the next edition. Always in Las Vegas, in July 2013.