26 Ottobre 2021


Beauty shows keep revolving around innovations, so when PGSP appeared at ISSE Long Beach, the team was excited about exhibiting in a whole new way this year.

Having drawn inspiration from the Salon Celebration at the Tunnel in NYC, the main innovation that PGSP made this year at ISSE Long Beach was to feature stands for each brand, welcoming guests to become more and more a member of this great diversified family of brands poised more effectively than ever before to meet the needs of all hairdressers and markets worldwide.

On a lighter and more inspirational note, there were also presentations from the Wella Color Charm, Sebastian, Clairol & Nioxin Artistic Teams. Wella Color Charm stylists Paul Vega, Ingrinette Pope, Caroline Kim, Kenny Collins, and Melissa Vega presented the“Rediscover Color Charm liquid shades with Liquifuse technology”, updating colorists on the new technological and creative potential of this innovative product, whileSebastian Professional’s Chris Rosario and Oliver Shortall brought inspirational magic during their”Cosmic Infinities Next Up Collection & Infinite Possibilities Editorial Styling“ show. One of the most interesting and promising brands that has recently joined the PGSP family Is Nioxin, so Jason Schwind & Megan Hislop organized a seminar on how to“Offer your clients a proactive approach for thinning hair with Long Term & Short Term solutions: Diamax Innovation with Color & Styling techniques”. Other presentations also took place in the Clairol booth.

Three days packed with fun, inspiration, and educational opportunities for hair care and beauty professionals, all courtesy of P&G Salon Professional!

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