A grandiose presentation of Parlux hairdryers and the brand new Melody Silencer at the INTERCHARM fair in Moscow this past April.
For the first time in Russia, the stand of Moscow’s Galser distributor a part of which was appropriately transformed into a live stage for technical, cutting, styling, and trend demonstrations, was a beehive of activity as numerous hairdressers stopped to see and touch the Parlux 3800 Eco-friendly hair dryer and above all the revolutionary product signed Parlux, the brand new Melody Silencer. As is now known, this is an accessory featuring cutting-edge design and technology, lightweight and easy to install that, applied onto any Parlux hairdresser, notably reduces the noise level in the salon.
On stage was Fulvio Furcas, a Milanese stylist and star of many hair-fashion shows in Italy and abroad, who livened up three days of Intercharm with demonstrations and presentations on the use of both the hair dryer and the silencer. Some sector professionals were also invited to work with Furcas himself to try first-hand the effectiveness of a unique accessory, never before manufactured and used.
Unusual but interesting and truly appreciated by visitors was a lottery dedicated to sector operators who bought a Parlux hair dryer at the fair and who, having completed a special form, participated in a drawing for a Melody Silencer at the close of every fair day.
These new and appealing initiatives complete the offer of professional quality products, always on the cutting edge, studied specifically to improve working conditions in the salon and safeguard the health of hairdressers and clients alike, as well as the environment and sustainable development in keeping with the Parlux philosophy, known in more than 60 countries all around the world.