The event took place in a gloriously glamorous and contemporary venue in the heart of Milan, together with the Fashion System catwalks. The evening – followed by a day of training on new cuts and colour – was introduced by Aldo Nocentini, general manager of the brand. Kemon’s 2010 breakthroughs were reviewed and some important appointments for this year were announced.
The spotlights were focused on the Spring-Summer collection, the true star of this event. Three moods were proposed: Odyssey, Euphoria, and Charme. Three trends that meet a wide range of needs for glamour and technique, three different proposals that all share elegance and simplicity.
Warm, natural hues dominate. And Kemon even brought their clients to the photographic service backstage for the collection, which took place during the summer in the all-Italian Taormina.Over upcoming weeks, the collection will arrive in all Kemon salons, while the organisation of events for 2011 is well underway. Following a very important launch set for the very near future, in March Kemon will be present at Cosmoprof in Bologna (18-21 March).
Kemon Days in Riccione (27/28 March) will follow, then Hair Cool in Barcelona (8/11 April) and Krakow (11/14 settembre), Intercharme Milano (24/26 September), the Alternative Hair Show in London (16 October) and MCB Paris (2/3 October).