19 Settembre 2021

New frontiers

Estetica Network continues to grow, welcoming its 26th member to the family. With Estetica Middle East a new window is opened onto one of the richest and multicultural zones of the world.

Now in the Middle East. The world leader in the hair fashion sector for more than sixty years, Estetica has launched its 26th edition: Estetica Middle East. The Middle East represents one of the richest geographical areas in the world, the region that spend more on beauty products and services than any other.

One of the few where the beauty industry has met with significant growth in spite of the economic recession of the past two years. A multicultural cradle, a melting pot of languages and nationalities to be discovered. Craving top-coiffure and fashion news. In the first issue, Arabic fashion appears in its very own brand of uniqueness, while the cover story on the 1940s and 1950s narrates when women began coming into their own. Welcome!

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