You never stop learning! That is why the main focus of the 15th edition of Beautyworld Middle East, the largest international trade fair for beauty products, cosmetics and perfumery in its area, will be education – one of the top needs within the sector.
Elaine O’Connell, Senior Show Manager of the fair, adds: “With the support of key industry experts we are introducing some innovative new concepts to Beautyworld Middle East 2010. Seminars and demos focusing on hair, nails and cosmetics are being arranged, as well as workshops on health and safety standards and procedures within salons.”
Expect to see many interesting exhibitors – with a strong confirmation rate from last year – and some of the region’s leading professional hair stylists and make-up artists, who will participate in the 5th Walk of Beauty, the Orchid Beauty Awards and the Beauty Queens show… to mention but a few of the events taking place in Dubai on June 1-3.