Exceeding all expectations, the latest edition of the International Salon & Spa Expo (ISSE) in Long Beach, CA, was attended by 40,000 professional visitors – a real record (+21% compared to 2009) and a strong positive sign for times to come. The event was a success with exhibitors as well: the 3% increase on 2009, as well as the significant rate of onsite renewals for 2011, speak for themselves.
Visitors had the chance to see top hairstylists at work (Tabatha Coffey, Charlie Price, Ruth Roche… to mention but a few), and to learn from the best in over 250 education classes about hair, skin, nails, massage therapy, marketing and business strategy. This year, ISSE also provided a new, valuable educational experience with the LFG Fashion Photo Shoot by the Masters, taught by famed photographer, Babak, aboard the historic Queen Mary.
Last but not least, for the first time ISSE 2010 hosted the Legends & Icons Gala in support of the PBA/NCA Cares Fund, which honoured Ann Mincey, Robert Cromeans, and Sonya and Christopher Dove.