29 Novembre 2022

Ecofriendly is… choosing different packaging!

Who said that beauty is trivial?

Once again, the hairdressing world sets an example in the field of green issues. We’re talking about the latest initiative from Babyliss, their new brand Ecoliss, which represents a real contribution to eco problems and environmental protection.

The products are always the same – hairdryer, irons, tongs and razors. What’s different is the packaging. Packets and wrapping is reduced to the bare minimum, easily recycled.

The Ecoliss products are part of a project specially designed to reduce pollution levels. It begins with packaging made up of 70% recyclable cardboard and 100% bio-degradable, really easy to pack up and differentiate for recycling.

The new initiative is not even a cost for the client – the four products will be sold at the same price to the public.

Simple…but effective!

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